CCI 40th Anniversary Bash
A former Panzer factory isn’t an obvious Mecca for custom
bike builders, but you’d be wrong to assume it wasn’t,
because every March Custom Chrome Europe rocks up en masse and
presents its Dealer Show at what is now the Phönix Halle in
Mainz.
It's quite an experience to walk into a cavernous hall to be
confronted by orange fur and mirror balls surrounding some of the
wildest
custom bikes ever built, but then again Custom Chrome is celebrating
its 40th anniversary this year so the show was given a ‘70s
vibe.
Unlike other trade shows, Custom Chrome’s annual bash also
incorporates a custom bike show with access to the public on the
last day, and not just any old bike show because it's also the
AMD European Championship of Custom Bike Building – undoubtedly
the main attraction, with builders from 19 countries entering 119
bikes in the show – which offers top three prizes of travel
expenses to Sturgis to compete in the World Championship. And if
that wasn’t enough of a draw, there’s also a whole
host of other prizes including the Jammer Old School awards, the
RevTech
prize and – a benefit of letting the public in – the
Public Vote.
Wandering away from the central show hall and all the bikes,
there was the chance to check out the potential next big trend
as I took
a look around the trade area. If anyone has ever doubted just how
big, and how central to the aftermarket custom world Custom Chrome’s
operation is, this leaves you in no doubt. It is like a who’s
who of the custom aftermarket industry. The importance of Custom
Chrome within the industry, and the importance of Custom Chrome
within the industry – and this show in particular – is
underlined by the number of Americans who travel over for it every
year to represent their brands. These included celebrity builders
like Cory Ness, Cole Foster and Kirk Taylor – the last two
who had built bikes to celebrate the company’s birthday.
Cole Foster’s old school Frisco styled chop and Kirk Taylor’s
high performance ‘Bagger’ formed the centre piece of
a retrospective of Custom Chrome’s history, which featured
40 years’ worth of advertising material, catalogues and candid
photography of staff, shows and business venues adding another
dimension to the show.
It wasn’t just the bikes on the hall floor that provided
the interest, however, for undoubtedly the strangest moment of
the weekend was when German actor Ralf Richter took to the stage
for the unveiling of the new bike he had just had built by Chopper’s
World. Before the covers were whipped off the bike, the gathered
crowd was treated to a preview of extracts of Richter’s newest
film. Given that my German extends only as far as ordering a round
of drinks, I’ve no idea what was going on in the film, other
than it looked like a bad Russ Meyer movie, but guess that fits
in with the whole ‘70s feel of the weekend!
It was bad enough for me to go and seek sanctuary elsewhere,
and such is the community spirit of the CCE Dealer Show that every
year, those in the know have a secret get-together for an international
wine tasting! Custom Chrome suppliers and journalist from around
the world gather together, each bringing a bottle of wine from
their home country, and proceed to open and taste them all to see
who produces the best. Well, that’s the official line. Unofficially,
it’s just an excuse to swap tall stories and have a good
laugh over a drink.
After consuming the good, the bad and the ugly, I was suitably
buoyed to face the awards ceremony – and it is a long ceremony,
with prizes being awarded in six different classes. The flagship ‘Freestyle
Class’ is the one to win – judged by a peer panel,
and covering the winners’ expenses and entry to Sturgis for
the AMD World Championship – and with many bikes entered
having already won at competitions throughout Europe, placing a
bet on the top five winning bikes would have seemed like a good
move, but one thing the European Championship can never be accused
of is predictable. Well, to a point.
The top prize was taken, not surprisingly, by Garage65 whose
Kcosmodrive has already taken wins in Verona, in Italy and London’s own
Ally Pally shows. If you didn’t see it in London, you missed
a machine that is as much rolling art as it is motorcycle. How
about MotoGP spec tyres and hub centre steering among its many
attributes?
Less predictable was the second placed bike, again from Italy,
and built by Headbanger Motorcycles. How would you feel about riding
a Knucklehead-powered bike with a set of rigid forks, the suspension
being taken care of by a pivot in the middle of the frame’s
top tube and a pair of pull shocks in the downtubes? Exquisitely
detailed, if not necessarily the way forward in suspension technology,
ticks the boxes of plenty other builders.
Rounding out the top three bikes was something that I could at
least envision being able to ride out of the hall. One Eyed King
was built by Cycle Kraft / Ken Factory. Oh, and just to show how
international this show really is, this bike was an American/Japanese
collaboration, which demonstrated that while it might be the European
Championship, it’s actually an international show.
Once the prize giving moved on from the main class, things began
to get a little less predictable. In the Modified Harley Class,
the Ally Pally-winning ‘True Strike II’, the highest
placed British entry, took a creditable fifth against an international
audience, demonstrating the quality of the entries in a class that
attracted a very broad field. The honours fell to an almost stock-looking ‘48
Panhead with Indian-style leaf spring front end and a muted colour
scheme that demonstrated that the Italians can do understated too,
and that a Panhead – especially in a wishbone frame – holds
a special place even now.
Equally unpredictable was the winner of the public choice award.
Being in the fortunate position of attending a lot of custom bike
shows, in my experience it’s always the most outrageous looking
bike that wins this prize: the more chrome and the wilder the paint
the better, so it was strange to hear the name Skull Racer being
called out. Built by Sasse van Essen, and having taken second place
in the modified Harley class, Skull Racer is a Twin Cam Softail
with a few nice touches and some murals on the bodywork, but hardly
at the radical end of the scale usually favoured by the masses… then
someone pointed out to me that Sasse van Essen is in fact a local
boy, and home advantage is always worth a few extra votes. Is it
politically correct to say there was some favouritism in the voting
among the public visitors?
Now, I have a cunning plan. Next year why don’t you head
out for the show? There are plenty of flights to Frankfurt and
then it’s just a short train journey Mainz. Yes, it’s
a long way but hey, where else are you going to see what Russians
can do with a Harley, the sort of twisted engineering that is coming
out of Italy, realise there’s more to the Swiss than just
cuckoo clocks and chocolate, as well as getting the opportunity
to rub shoulders with the royalty of American custom bike building?
You never know. If enough of us make the trip we could maybe
even swing the public vote in favour of the Brits… and don’t
forget the wine.
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