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Zero and the Art of Motorcycle Building

Zeroesque – from a bar hopper to a show winner. When it came to building a new bike Paul Beamish planned on having a ratty bike he could ride to the bar on, the only problem is he got a bit carried away. The end result was a bike that placed fifth in the European Championship of Custom Bike Building.

Like a lot of custom builds, Zeroesque began with parts that were sitting around the workshop in need of a home. Paul Beamish, the owner of Krazy Horse Custom Cycles (KHCC) had been thumbing through some copies of the Japanese custom bike magazine Vibes when he came across the work of Japanese custom builder Shinya Kimura of Zero Engineering, which gave him the inspiration for this build.
The starting point for Zeroesque was the motor from a 1977 Ironhead Sportster, along with its matching four-speed gearbox. It was used partly because it was available and partly, “because no-one else builds custom bikes around them and we wanted to do something different.” The engine has only been lightly modified. The starter motor has been removed and the timing cover cut up and remodelled. As a result of the later the engine’s oil lines were remade in brass and exposed in all their glory. Carburetion is taken care of by a Rivera supplied SU carb and matching manifold and the exhaust leaves the engine via a KHCC fabricated set of pipes.

The frame which cradles the motor is a one-off, rigid gooseneck design from CCD, which features 45 degrees of rake. In order to confuse H-D aficionados some surplus lugs were designed into the frame by the rear axle mounts.

Finishing touches on the frame include the handmade, nickel plated fender struts forged by a friend of Paul’s, Pete Baker. Pete was also responsible for the kickstand, headlamp bracket and forward controls. The fender itself was sourced from Chica Custom Cycles.

With regards to the rest of the bodywork the gas tank came via W&W in Germany, with the oil tank being sourced from Custom Chrome.

The use of a set of Zodiac Springers further helps to create the illusion of a vintage bike, an illusion that is helped by the frame and forks being painted to match in a very subtle shade of green by Ty at Pageant. He was also responsible for the pinstriping and the KHC logos on the tank.

Sitting atop of the forks are a pair of outrageously wide bars that draw attention to the bike wherever it goes. They were not initially intended to be like this. Paul explains what happened: “I got a set of bars from W&W with the intention of cutting and bending them to suit once the build was finished. I just put them on at first to make it easier to wheel the bike around the workshop while we were building it and I kinda got used to them, so they stayed.”

Two hundred year old Yew was turned into three grips by Oz, a kitchen fitter, with the third fitted to the suicide shifter. The top of the shifter grip has a digital speedo set into it, while the clutch lever also attached to the shift lever holds the hi/low headlamp beam and horn buttons.

Further accentuating the Old School look of the bike is the wheel and tire choice. At the front a ‘40s H-D drum brake hub was laced up to a 16x3.5in rim, while at the back the same sized rim was laced to a H-D Sportster drum hub. Tires at both ends are Avon Speedmasters.

Zeroesque’s seat is based on a W&W unit. However, it was recovered in leather supplied by UK-based classic helmet manufacturer Davida. The color of the leather on the seat matches the lining of the Davida helmet Paul had sprayed to match the bike.

One final and unique touch, which finishes Zeroesque off is the ignition key. The standard unit has been modified with the addition of a brass badge from ‘The Guild of Master Cellarmen’ which was acquired from Krazy Horse Custom Cycles local bar – The Kings Arms.

Taking fifth place at the European Championship of Custom Bike Building this year in Mainz, Germany was a double celebration for Paul, as his business is celebrating its 10th anniversary, or as the company states on its website “KHCC has grown from the proverbial shed to the great and shiny toy box you find today.”

Meeting up with Paul in Mainz, AMD took the opportunity of finding out from him how his Bury St Edmonds-based company and the British bike scene have changed over the years and what the future holds for both.

History plays an important part in Paul’s involvement with bikes. In the 1920s his grandfather and grandmother ran a garage and rode a Norton and a Triumph. Paul has a picture of the Norton with fenders converted to make leg-guards which he describes as: “An early form of European customizing. Though we’ve no plans to do them now!”

He got his first bike aged 16 when he took to the roads aboard a bright green Honda CB50J. Paul stuck with Japanese bikes until 1989 when his girl friend at that time, who was into Harley-Davidsons and Brit bikes, took him to look at an ’82 Electraglide. “It was the worst bike I’d ever ridden. It didn’t like corners, the brakes were rubbish, it didn’t accelerate, but I still bought it, and I’ve still got it. Though the girlfriend has gone!”

This exposure to the idiosyncrasies of Harley-Davidsons, made a deep impression on Paul, but the main catalyst for the start of Krazy Horse Custom Cycles was a blown head gasket. He had been to the Super Rally with his friend Steve whose bike blew a head gasket on the way home. As they were unable to find anywhere locally to buy a replacement, they decided to do something about rectifying the supply problem. Fortunately, Paul already knew Paul Timpson of Zodiac UK. So he and Steve approached Paul with a view to getting a trade account to start a small business. In fact, when Krazy Horse started it was based in some spare space in a friend’s business premises and only opened evenings and weekends.

Around the time that KHCC started up, an official Harley-Davidson dealer also opened nearby. This has proved useful for Paul and his staff. “It puts a lot of bikes in the area. Though there has always been a lot of Harleys in the area with the [U.S. Airforce] bases around us. When we started, despite the historical number of Harleys around here, there was no one supplying aftermarket or custom parts.”

After five years Krazy Horse Custom Cycles moved to its current high street premises. Then, 2-1/2 years ago, Paul bought out his partner and took sole control of the business.

Paul says of KHCC: “The aim of the shop is and always has been to be the best custom shop in East Anglia.” Aiding him to do this is a staff of six; three people in the workshop and three front of shop. One of those front of shop staff is Sue Sawyer, the business manager.

“It’s beneficial having Sue as the manager, she lightens up the whole environment. It makes the shop a less intimidating place for women to come to.” Such forward thinking is typical of KHCC and goes some way to explaining why they are currently so busy. As Paul explains: “We try to have a shop that has no attitude. We have fun, we like riding the bikes, we don’t have an attitude.”

What they do have is a sharp sense of marketing. One such example is managing to get a display of their bikes in the backstage area at 2005’s Download Festival. The photography from the event provided a lot of exposure to people who would not normally come across KHCC builds.

Paul considers the Poacher line of clothing to be a great marketing tool and it only started as a joke. When a former member of Krazy Horse’s workshop staff went to work for a local H-D dealer, the dealer posted a message on its website saying it was “a case of the poacher turning gamekeeper.” Paul got his own back on them by having Poacher T-shirts made up for the KHCC staff to wear at a local bike event. The reaction to the shirts was so great that Paul ended up introducing them as a stock line in the shop, a line which has now expanded to a range of clothing.
The clothing is also a branding tool that draws interested parties into the shop. “I’d like to sell to people who are younger than the traditional H-D owners by being a little more funky, a little different,” Paul says, adding that this hook often leads to further involvement with this demographic.

Certainly, not being traditional when it comes to bike builds has been a big help. “We’re doing a lot of Sportsters, and get a lot of women customers who have got Sportsters and who like them but no one else is building bikes based on them.
“ There’s a lot of potential in the UK. You’ve got your traditional riders, the newer ‘HOG’ type riders and then there’s the potential with jaded Japanese sports bike riders looking for something a little different. The TV coverage of US custom builders has had a big influence on bringing these new riders to us. The type of riders I’m talking about are the type who got back in to bikes around 10 years ago when the sports bike boom really took off. Now they’re looking for something different. They no longer want or need hyper fast sports bikes. Yet nor do they want traditional H-D chops.”

The bikes these new customers are looking for are, as far as Paul is concerned, typical of a new European style of bike building, which is more aggressive and sports influenced. He sites the work of Marcus Waltz as being archetypal of this new style and it is an influence which can be seen in Krazy Horse’s workshop. At the time of writing the company had a V-Rod in having a supercharger, wide tire kit and new bodywork fitted.

Paul sees a great deal of potential with V-Rods: “They are probably the right bike for the UK. If there’s a bike in the H-D range that a Japanese sports bike rider would possibly move to it’s the V-Rod. It’s an opportunity for us to expand our market, not diminish it.”

That is not to say that Paul and the KHCC team are going to concentrate solely on V-Rods. ”We don’t have just one style because we like all kinds of stuff. We’ve seen a change in what customers want. It’s partly driven by the exposure US shops like Orange County Choppers are getting on the TV and a lot of it’s partly driven by the influence of the UK hot rod and car customising scene, guys who were building rods are now building bikes and there’s a real swing towards Old School styling.

“Bespoke stuff is what we’re about, but if a customer bought a kit bike to us, we’d build it to our usual standard, treating it as a one off. We want to produce good bikes that look good and work well. That’s why we’re not the cheapest. If I see a bike out there that we’ve built I want it to look the nuts, whether it’s a kit bike, a conversion we’ve done for someone, a big rear wheel conversion, a Sportster in a Softail frame or a complete bike, the quality should be the same.

“Hopefully the success of Zeroesque at the European Championships will increase recognition of the shop and the work we do here. We’d like to build more bikes like that for customers. But we also want to support the local guys who are working on Shovelheads, 45s, bikes that are around the local area and need parts. That’s the roots of the business and we want to keep that.

“And for the next 10 years we want to keep on building nice bikes and having fun! That might sound silly but we do this because we enjoy it and we have fun out of it. We build the bikes we like and we ride the bikes we build.”

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